Find your Ideal Customer Profile

Wouldn’t it be nice if you knew who actually wanted to buy your product or service? Companies large and small spend a lot of time and resources trying to answer this question. Sometimes this means marketing teams spend their days creating cold campaigns and giant email blasts. Other times is means standing at a booth in a giant conference handing out swag and hoping to make a connection. Still other times it can mean lots and lots of cold calls for a sales person, looking for someone to answer.

While these are tried and true methods of building pipeline over the years, the advance of available data means that there are much faster and more exact methods of finding a buyer - and it starts with identifying your Ideal Customer Profile (ICP).

Organizations can leverage their internal data to understand the demographics and firmographics of their current clients. When you pull these data points together, they create an outline of your ideal client. Your existing clients purchased your product of services to fulfill a need - and now that you know the profile of those clients, you can take those same data points to the open data market and find additional prospects that match. More complex products or organizations might have multiple ICPs for a single product or even facets of single products, adding to the need to carefully apply data rules when crafting profiles.

Many sales organization don’t realize how far they can get by simply leveraging their data and an ICP. Reach out to Endeavour to learn more about how to accelerate your prospecting and targeting. It will help your true prospects stand out in a crowd - which means less time hunting and more time selling.